The Archt collection aims to offer a refined product, developed with greater care and attention to the smallest details. The line was launched with the goal of appealing to a more mature audience and pays homage to “good design,” a manifesto created in 1970 by Dieter Rams.
The campaign’s identity draws inspiration from fashion editorial projects and celebrates the subtlety and strength of the work of renowned Brazilian artists, whose legacies were honored in the naming of the glasses models: Lygia Pape, Mira Schendel, and Lina Bo Bardi. The designs of the glasses influenced the typographic choices, and their shapes were incorporated as graphic elements in the compositions.
