The competition to create the commemorative visual identity for the 450th anniversary of Rio de Janeiro presented the challenge of synthesizing and celebrating life in this marvelous city.
Chosen as a finalist, the visual identity features a design composed of an interconnected pattern of points, reflecting the spontaneity with which Cariocas draw in the sand and build their networks of affection. The word RIO is crafted to honor the breathtaking landscape of the city, transforming into a symbol that alludes to the meeting of the sun with the hills and the moon with the sea. Inspiring images of the city take center stage in the communication, showcasing the lightness and natural beauty of life in Rio de Janeiro.
