In the midst of so many global uncertainties, Fábula understood the importance of raising a flag to spread its essence and beliefs. This is how the Fábula Manifesto was born—a children’s revolution created with love, poetry, humor, and playfulness.
The visual identity draws inspiration from childhood and street posters, using textures, irregular shapes, and photographic images in the style of posters and vignettes. The compositions with clothing and invented figures become timeless, giving voice and strength to the text. The result is a visual language that offers the lens of childhood to look at the world and discover new perspectives and answers to the way we live.
