Raising the flag of a Nature Lover brand, Farm Rio releases its second Sustainability Report, showcasing the initiatives of 2021, which include social, economic, and environmental indicators.
The visual identity developed for the report proposes graphic solutions that also guide the brand’s team in its other communication efforts focused on sustainability. Illustrations, infographics, and maps were crafted with an artisanal aesthetic, featuring embroidered details and a broad color palette to reflect FARM’s vibrant essence. The photographs were selected directly from the brand’s extensive image archive, and the layout was carefully designed to establish a rhythm throughout the material, always presenting some detail, graphic element, or illustration that conveys the care and dedication invested in the project.
