The reforestation project by Farm Rio received the ODS Brazil Strategy Award in 2022 and is the main highlight of the brand’s sustainability agenda. With a commitment to plant a thousand trees every day, this ambitious initiative goes far beyond reforestation—it also impacts the preservation of biodiversity and regional cultures, stimulates the local economy, and improves water resources and air quality in four Brazilian biomes that are threatened with extinction.
In creating the visual identity to communicate this sustainability project, our goal was to develop a timeless graphic system that could coexist with all the campaign identities that Farm creates for each new collection. The system, which features a color palette inspired by the rainbow, includes, among many developments, signatures, illustrations, and typography drawn with watercolor and pastel chalk, reinforcing the brand’s artisanal essence.
