Fábula is a children’s clothing brand that aims, with sensitivity, to bring reflections on the world and childhood. In a turbulent political climate and amid widespread distrust of journalism, the brand seeks to be a promoter of good news and to envision a world where it’s possible to dream and believe in a better future.
This is how Planeta Fábula was born, inspired by a newspaper created by children, where the rule is to share only positive news. The campaign places children in the roles of journalists and communicators, celebrating their capacity to critique and propose. Blending the language of print newspapers and television news, we developed an identity for the Planeta Fábula channel, the newspaper O Cosmos, and its sections, exploring the collection’s color palette, the prominent use of typography, and geometric shapes.
