With the purpose of bringing its Brazilian essence to Europe, FARM Rio, invited by the Parisian department store Le Bon Marché, created a grand store in Paris inspired by the atmosphere of an art gallery and the biodiversity of the Amazon.
Developed with close attention to finishes and sophistication in the finer details, the visual identity and graphic system project covers all touchpoints with the public. It begins with the logo design and cobranding signatures, continues with signage and illustrations that introduce the store’s four interior spaces — reflecting the conceptual essence of the project — and culminates in a stationery kit that offers customers a unique packaging experience. FARM Rio + Le Bon Marché Summer Camp is art, culture, love for nature, and femininity.
